Overview and Logo
Stillae is a beauty cream company. Target demographic middle aged woman. Main key characteristics ; Classy, Clean, and Reliable. I found that stillae can be pronounced in different ways. I discovered when you stress the “ae,” it sounds much more classy. To emphasize them, I merged them together. With that ae I could then use as branding element. I went with a cool blue color to give calming and trusting feelings. As well to stand out from other competitors because the majority of the market has warm colors. San serif fontface to continue with the comfort.